Cuidado de Salud

2015 Campaign - Digital Display Ads

Goal of campaign was to spread the word about Cuidado De Salud, the Spanish version of Healthcare.gov, in the Spanish-speaking community.

Facebook social posts


2014 Campaign - Social Media and Digital Display Ads


Facebook

Facebook

Twitter

Twitter

 2,611,403 impressions,  18,132 clicks

 2,611,403 impressions,  18,132 clicks

Cuidado de Salud - Hispanic Outreach

I created an online campaign for the Spanish version of the Healthcare Marketplace. Bright saturated colors, hand-written type, and leafy shapes were chosen to attract the target audience– young Spanish-reliant hispanics.


Hand lettering

Hand lettering

10,358,487 impressions12,207 clicks

10,358,487 impressions
12,207 clicks

8,585,685 impressions11,097 clicks

8,585,685 impressions
11,097 clicks

giselle-ad
CMS-skyscraper-ad
Univision page skinned for the Latin Grammys

Univision page skinned for the Latin Grammys